Rustlers: One Finger Food

The ‘one finger food’ campaign aimed to emphasise how quick and easy Rustlers burgers are to prepare. The viral element to this campaign featured short homemade videos uploaded to YouTube. The films showed groups of friends seemingly using static electricity delivered through one finger to successfully cook food. After some debate on YouTube, blogs and forums people reached the conclusion we’d hoped: cooking food with one finger is impossible! Unless it’s the Rustlers way of course… with a microwave.

The complete virals: One Finger Food / Popcorn + Static = Tasty / The Flaming Finger!! Static experiment