Portfolio
COI: Just Tick It
A viral campaign to promote awareness of fake ticketing websites in the build up to the summer season.
Rustlers: One Finger Food
The ‘one finger food’ campaign aimed to emphasise how quick and easy Rustlers burgers are to prepare. The viral element to this campaign featured short homemade videos uploaded to YouTube. The films showed groups of friends seemingly using static electricity delivered through one finger to successfully cook food. After some debate on YouTube, blogs and [...]
Versus Cancer: Spot Cancer Early
Raising awareness of cancer on an extremely tight budget is a great challenge. The solution in this case was two pieces of low cost, easily produced ambient. The first piece was made to look like a UK lottery ticket in order to entice people to pick it up. It was placed in environments where men [...]
Versus Cancer: Lucky Balls
Raising awareness of cancer on an extremely tight budget is a great challenge. The solution in this case was two pieces of low cost, easily produced ambient. The first piece was made to look like a UK lottery ticket in order to entice people to pick it up. It was placed in environments where men [...]
